Sesame Workshop relaunched The Electric Company and needed to come up with a website that was lively, eye-catching and appealed to today's media-saturated kids. My creative direction was so well received it will be worked into offline media such as print and merchandise packaging. It has also won two KidScreen Awards and a Daytime Emmy.

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Electric Company homepage  

The Electric Company Diner  

Games section  

Comp of the Mashup section which was later dropped

Video section  

Video browser  

Battle section comp - this area not seen in the final site