This three-and-a-half minute animation was created for the WDDG site relaunch. The art, characters and audio were all brought together to explain the 'WDDG Process'. The finished animation was actually Flash with some overlaid effects, not video as some people assume.

WDDG site intro 

About the WDDG 

WDDG Process opening shot 

Inspired by '40s animation 

WDDG analysis machine 

Mr. Rothchild at the factory 

WDDG distribution 

Remember to duck and cover 

Mr. Rothchild got paid